Naos

At the helm of Bioderma, Institut Esthederm and Etat Pur, NAOS wanted to emerge as a philosophical, scientific and cultural foundation.

A disruptive strategy of "brand movement" has been proposed. An identity and semantic language were developed to embody a unique, meaningful and inspiring approach. The identity favours humility, the finesse of codes and the force of the words.

Results: International deployment and the first embodiment of the identity on packaging to call to mind the brand's approach.